Influencer marketing will still be a key lead/revenue driver.įor most B2C marketers, the power of influencers is clear. Today, with so many platforms offering in-app shopping experiences and advanced ad formats, brands can meet more of their marketing goals.
Brand awareness was always the main benefit of using social media but things have evolved. With social media, you can accomplish at least two out of three. That's likely because three key goals B2C brands will have when running marketing campaigns in 2022, will be i ncreasing brand awareness (49%), advertising products (44%). And according to the data, social media takes the lead in marketing investments for businesses. Why now? Well, short-form video is such a key feature in social media today. Roughly 33% of B2C marketers already invest in short-form content, while one-third of those who haven't will do so for the first time in 2022. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing.ĭespite coming in second for ROI, it's the trend marketers plan to invest in the most in 2022. Today, Instagram Reels and YouTube Shorts are also competing for users' attention. Short-form video took off in early 2020 and shows no signs of slowing down.īack then, TikTok was the number one place to go for short-form content. Brands will continue to apply inbound marketing strategies.Social responsibility will be more important.Influencer marketing will still be a key lead/revenue driver.
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